CASE STUDY: What have you done to to increase revenue & add to your bottom line?
Let me give you an example.
Peachtree Pest Control spoke about how they added something totally unexpected to give them a boost. It worked out better than they planned.
Sometimes they worked on properties that have pest damage (termites, birds, raccoons, etc). The pest damage ultimately cause property damage. Or if weather caused damage, it left openings for pests to nest or cause further damage. What did they do?
They wanted to help provide more value to customers. So they hired carpenters. Yep. Carpenters. They wanted to offer preventative maintenance. They would provide education to customers to minimize or prevent damage. The carpenters would work on fixing the damage and educating the customers on how to maintain it. PPC provides ongoing pest control services. It’s a win all around.
The point is they dug deeper. They looked beyond pest control and gave their customers complimentary services that benefit them. It’s important to be able to add complimentary services and try to keep your clients in house. Even if you must subcontract services out, as long as it’s a cohesive brand message.
So again I ask, what have you done to increase revenue and add to your bottom line?
Til next time,
Founder, Mogul Chix, LLC
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Adrienne Graham is the Founder of Mogul Chix, LLC (www.mogulchix.com), a global company and community for female founders and women entrepreneurs. She works with female-founded companies to grow, scale & making them investment ready. She is a CEO, investor, advisor, author and serial entrepreneur. She provides Strategic Business Growth advisory services to companies with high growth potential to assist clients in creating processes and strategies to effectively scale, run, grow and position their business for success. Adrienne is an author, serial entrepreneur and avid techie dedicated to promoting inclusive diversity in the tech, VC and startup community. She is steadily building her empire one company at a time. She was a Mentor for the Straight Shot Accelerator in Omaha, NE, which helped guide startups into successfully launched ventures.